Sports · Major Events · Technology Partnerships

Turning relationships into growth.

Strategic advisory, partnerships and commercial development for sports organisations, venue operators, major event organisers and the technology companies that support them.

Let's talk
20+
years in sports, technology and major events
40+
international events across multiple continents
9
Olympic & Paralympic Games
25+
countries across a career in sports and event technology
Perspective
What I've done
40+ international events
20+
years at the
intersection
RIGHTS HOLDERS TECHNOLOGY COMPANIES PARTNERSHIPS

For 20+ years I have worked at the intersection of sport and technology, where the ambitions of rights holders meet the capabilities of technology companies: negotiating partnerships with rights holders and assembling the technology partners to deliver their events, across 40+ international events.

What I do today

Today I help rights holders make their sport or event more engaging in the attention economy.

I also advise rights holders, venue operators and sport-tech companies on partnerships and EMEA growth.

Services

01

Sports, Venues & Major Events Technology Advisory

For rights holders, venue operators and event organisers: roadmaps from digital transformation to AI-driven business transformation, grounded in experience of major events and adapted to the operational realities of each organisation.

02

Strategic Advisory & Partnerships

For rights holders, venue operators and technology, cloud and AI providers: structuring and negotiating partnerships that turn a shared ambition into a multi-year commercial agreement.

03

EMEA Go-to-Market & Commercial Scale-up

For sport-tech and media-tech companies entering or scaling in EMEA: market prioritisation, ideal customer profile, positioning, executive messaging, pipeline, and commercial proposals through to contract closing and follow-up with rights holders and venue operators. Notably around fan data, loyalty, streaming and OTT experiences, and AI model compression.

Stadium at sunset, a modern arena, an athlete sprinting, a sports analytics dashboard and a network of connections across Europe above Barcelona
Sports × Technology × Commercial transformation

The next phase of growth depends on better connections: between leaders, audiences, technology, and the places where sport comes alive.

Track record

Experience that connects strategy with delivery

9 Olympic & Paralympic Games

01 / 09
2008
Summer Games · Olympic & Paralympic
Beijing

40+ multi-sport events and sports competitions

01–04 / 22
Multi-sport event

Pan American Games

Rio 2007 Guadalajara 2011 Toronto 2015 Lima 2019
Multi-sport event

Asian Games

Guangzhou 2010
Multi-sport event

Youth Olympic Games

Singapore 2010 Nanjing 2014
Multi-sport event

Commonwealth Youth Games

Pune 2008 Bahamas 2017

These references reflect professional contributions during previous roles and do not imply endorsement by the respective event organisers.

Approach

A practical, partnership-led approach

Whether you are entering a new market, building a technology partnership or scaling a sport-tech proposition, I bring senior-level perspective, sector knowledge and an international network.

Every organisation has its own ambitions, constraints and ecosystem. My role is to make sure the right relationships lead to concrete opportunities, partnerships deliver and strategies produce results.

I advise rights holders and technology providers with full transparency: each mandate is clearly defined and any potential conflict of interest is disclosed before any engagement.

Working on a partnership, a market entry or a venue/event programme in sport?

Let's build the next growth opportunity together.

Let's talk